Firehouse Subs Turkey Bacon Ranch TV Commercial, 'Innovation'

A fireman celebrates innovations including the crescent wrench, chainsaw, labradoodle and steam as he walks through a deteriorating, smoky building. The Firehouse Subs Turkey Bacon Ranch sandwich harnesses steam to "liberate the flavor" of its ingredients. He explains that by teaching a man to use a steamer, you enable him to make sub sandwiches fit for a firefighter.