First Book TV Commercial, 'ABC: Imagine a World' Featuring Kenneth Branagh

As a book flips open to reveal entire animated paper worlds inside them, a narrator ponders the existence of a world where children don't know the magic of books -- where there are no stories to take them on epic adventures! If you are interested in preventing such a world, you can go to First Book's website and help Disney provide new books to kids in need and inspire imaginations.