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Gatorade TV Commercial, 'Never Lose the Love' Feat. Usain Bolt, Serena Williams

Published In Food & Beverage

Elite athletes have to have dedication to succeed, but Gatorade thinks the best athletes also have something extra: the love and enthusiasm for their sport and training that they once had as kids. Superstars Serena Williams, Usain Bolt, April Ross and Paul George go through their days with kid versions of themselves egging them on. The relentless encouragement and enthusiasm get them out of bed, push them further and help them reach their goals. The kids, dressed like their adult versions, do celebratory dances with them and remind them that if you never forget the excitement of youth, you can stay young at heart.

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