GEICO TV Commercial, 'Hat Store'
A man walks into a hat specialty store to find the perfect fit for himself. As he begins to toss various hats across the floor, the store clerk suggests that he uses a bowler or a fedora for his attempts at a one-way frisbee. Deciding on the fedora for its lift factor, it is revealed that he needs it for the revered hat-trick in hockey. GEICO celebrates the return of the NHL hockey season while also reminding viewers that its savings on insurance never left.