Guitar Hero Live GHTV TV Commercial, 'I Am Lenny Kravitz' Featuring James Franco

Actor James Franco loses every song in Guitar Hero Live to musician Lenny Kravitz and doesn't give up there; instead, he chooses a playable music video on GHTV to the Kravitz song "Are You Gonna Go My Way." He tells Lenny how it will be even more embarrassing when he beats him at his own song, provoking him with the phrase, "Come at me, bro." Determined to win, James Franco then proceeds to play the game while repeatedly singing, "I am Lenny Kravitz" and shaking his hips to the beat.