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Heineken TV Commercial, 'When You Drive, Never Drink' Featuring Jackie Stewart

Published In Food & Beverage

Legendary British racing driver Jackie Stewart is known for his multiple Formula One awards, but also as a safety advocate for the racing world. As a cover of David Bowie's "Heroes" by Postmodern Jukebox plays, Stewart is shown at different points in his career refusing a beer because he intends to drive. In the present time, he gets ready to leave a party and is offered a Heineken from a server. Before getting into the white Jaguar at the curb, he politely refuses, saying "I'm still driving." In a message of safety to all those who imbibe, Heineken reminds people never to drink and drive.

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