Hotwire TV Commercial, 'The Hotwire Effect: Nature'
Way Away Hotel offers rooms for a high price causing it to be gloomy outside until a giant finger changes the price to a lower, Hotwire price. Immediately, the sun comes out and people start cheering and move toward the hotel. The finger alternates between the regular price and the Hotwire price to toy with the patrons, and finally it settles on the Hotwire price. Hotwire says it has five-star hotels for two-star prices.