I Can't Believe It's Not Butter TV Commercial, 'The Land Of Can't Believe'

In The Land of Can't Believe, two women dining outside take turns stating things they can't believe. One can't believe the spread she's using has 40 percent less calories than butter and her friend can't believe the ingredients are real and simple. They both can't believe they are on a whale, and the whale exclaims that it can't believe they are making it do this. As the whale spouts, Fabio emerges on the jet stream, reprising his role in the I Can't Believe It's Not Butter commercials. Fabio can't believe his role isn't bigger and at the peak of his ride in the spouted water, he takes a selfie that immediately goes viral. I Can't Believe It's Not Butter urges you to enjoy its "unbelievable taste."