IBM Cloud TV Commercial, 'Fannar Sveinsson, Icelandic Road & Coastal Administration'

Fannar Sveinsson says that he and his crew have seen some harsh weather during their lives in Iceland. However, he knows that the roads must be clear no matter the bad weather outside or else people cannot get where they're going. Using the IBM Cloud, the crew is said to utilize important data to know when and where they need to be at all times. Fannar emphasizes that they have thousands of miles of roads to maintain, but with IBM they can keep people safe.