Icy Hot Pain Relieving Cream TV Commercial, 'Rise from Pain' Featuring Shaquille O'Neal

Various people are shown struggling from pain while in the middle of something important. Shaquille O'Neal says that pain can wear you down, but you are resilient and that Icy Hot helps you fuel your resilience. O'Neal asserts that pain will not get the best of you, it will bring out the best in you.