IKEA Kitchen Event TV Commercial, 'Within Reach: 10 Percent Off'

IKEA believes that everything you need should be within reach, including everything you need for a perfect packed lunch. As she puts together a crustless peanut butter, jelly and potato chip sandwich, complete with candy and a juicebox, this woman moves flawlessly around her kitchen before finally passing the lunch off to its intended recipient -- her mother. During IKEA's Kitchen Event, IKEA FAMILY members can receive 10 percent off select kitchen products, as well as new financing options with the IKEA Projekt credit card.