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IKEA TV Commercial, 'Perfect: TaskRabbit Furniture Assembly'

Published In Retail Stores

IKEA asserts that your perfect student deserves the perfect dorm room at a perfect price so you don't have to break your budget to make her feel at home. When this mother watches her daughter adjust to college dorm life, she is alarmed to see her offspring jumping into bed with a neighbor...to study. IKEA acknowledges that while it may be hard to let go, it does't have to be pricey and offers TaskRabbit furniture assembly starting at $36.

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