IKEA TV Commercial, 'Perfect'

Published In Retail Stores

IKEA believes your perfect student deserves the perfect room. So, even if she's miles away, she can feel at home. A mom observes from afar as a boy visits her daughter's college dorm room -- and she is not happy when they hop onto the bed together, even if they are studying. IKEA understands that letting go can be hard, but asserts that it doesn't have to be pricey.