Jif Power Ups TV Commercial, 'Snack Time Struggle'

A mother and daughter both believe they are in power when it comes to snack time. Kathy hands her hungry daughter a Jif Power Ups granola bar after school, believing she has the young girl right in the palm of her hand. She thinks the snack without high-fructose corn syrup means her parenting is on point, while the daughter enjoys the peanut butter granola bar and thinks to herself, "I own you, Kathy." With Jif Power Ups, the brand says everyone is in power.