Ketel One TV Commercial, 'It Has to Be Perfect: Tasting Profiles'

This master distiller has a few words for those who want to follow in his footsteps. In this training film, he evades errant microphones to lay out the five tasting profiles its consumers must recognize: fresh fragrance, crisp flavor, smooth feel, long finish and a lively tingle -- this last one he's able to experience just by sniffing the drink.