Kia Seltos Super Bowl 2020 TV Commercial, 'Tough Never Quits' Featuring Josh Jacobs [T1]

Sometimes, Oakland Raiders running back Josh Jacobs thinks about what he would tell his younger self if he could. He would tell him that it will be hard growing up homeless, that he needs to be tougher than the world around him and that the football field is his proving ground. As he hands his young self a football helmet from the back of his Kia Seltos, Jacobs promises him that if he pushes himself to be someone, someday, he will.