Kingsford Long-Burning TV Commercial, 'The Big One'

Being a barbecue pitmaster means you've got to do the job right if you want results. Armed with a secret rub, a big brush for sauce and the right kind of heat, it's time to gather everyone together. Kingsford claims that their Long-Burning charcoal briquets last over 25 percent longer than others, and that means pitmasters can keep the party going until after the sun sets.