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Larabar TV Commercial, 'Little Boxes'

Published In Food & Beverage

A man in a purple shirt and a woman in a yellow shirt browse the grocery store aisles for healthy snacks as a song by Lucius plays in the background about little boxes -- "ticky-tacky" little boxes, that is. We then see people packaging and shipping these boxes as Lucius mentions food dyes, syrups and preservatives. Soon, the woman and the man decide to buy boxes of Larabar: the green one, blue one, purple and yellow ones. The man is so satisfied to have the bars in his pantry, he even puts a few in his shirt pockets. And, a little boy and girl in red and yellow enjoy each other's company as the song reaches its end: "Little boxes we can change."

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