Lexus TV Commercial, 'Genetic Select' [T1]
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Vehicles
Just in time for April Fools' Day, Lexus announces a breakthrough in car buying called Genetic Select. In partnership with 23andMe, the automaker has developed a way to pair car buyers with the perfect vehicle for their genes using DNA matching. Personalized features may include but are not limited to: prescription windshields, left-handed steering wheels and headrests for those with oversized heads. The best part? Drivers can start the vehicle using only their tongue.
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