Listerine TV Commercial, 'The Study of Bold'

Listerine conducted a study to see if its users are bold like the bold experience of swishing Listerine mouthwash. Named appropriately, "The Study of Bold" found that Listerine users are more likely to have sat in the front row at a concert, been involved in a food fight, and gone skydiving. However, Listerine doesn't expect you to rely on the facts. Instead, you are invited to swish for yourself to see if Listerine leads to bold.