Lyft TV Commercial, 'Riding West' Featuring Jeff Bridges

Riding along the Oregon Trail by wagon in 1836, Jeff Bridges insists you always have a choice; whether or not you ride with the right people for the right reasons and end up in the right place is up to you. If you choose poorly, you may be stranded, drinking rainwater out of your boot. Even though Portland is "pretty happenin'" right now, he stands by the Lyft slogan in stating that it's not the destination that matters but rather how you get there.