Magnum Double Cherry Truffle TV Commercial, 'Take Pleasure Seriously'

Inside the House of Magnum, the tender at a golden, mechanized bar helps his cog-laden contraption put the finishing touches on Magnum Double Cherry Truffle, crafted with cherry ice cream and Belgian chocolate. As soon as the patron takes a bite, gold confetti rains down from the ceiling amid a vibrant dance party, and the ice cream maker urges everyone to "take pleasure seriously."