Magnum Double Sea Salt Caramel TV Commercial, 'Made to be Broken'

In a Magnum factory, machines are blending salted caramel into vanilla ice cream before covering the frozen pints in layers of hardened chocolate. After a pint is stamped with an "M" and packaged in a tub, it arrives in a woman's freezer. She crushes the sides of the pint to break up the chocolate and takes a bite of Magnum's Double Sea Salt Caramel. Magnum says the ice cream is carefully made to be broken.