MetLife TV Commercial, 'Nate'
MetLife asked 100 small business owners what word they'd use to describe their businesses, but not one of them used the word "small". Nate appears to testify to this fact. He runs operations for a construction company and has up to 100 people working for him on a daily basis. Nate says his operation is "complicated", and relies on MetLife to help him handle his employee benefits and more. MetLife hopes you will look to them for help in managing your business, no matter what word you use to describe it.