Michelin TV Commercial, 'Thinking Ahead: MICHELIN + IMSA'

Everyone is always told to stay in the moment, but Michelin recognizes that you are always four steps ahead and moving onto the next thing. Just as a karate student, racecar driver or professional chef is always looking ahead, Michelin claims that it never stops thinking about its next move -- or yours. Michelin teams up with the International Motor Sports Association to demonstrate that it is striving for racing success.