Michelob ULTRA Pure Gold Super Bowl 2019 TV Commercial, 'The Pure Experience' Featuring Zoe Kravitz

Michelob sounds off about the beer it says is so pure that you can feel and taste it. Across rolling seas and beyond mist-covered mountains, Zoe Kravitz sits atop a polished wooden platform amidst a sprawling field of greenery. The singer and actress uses ASMR techniques to evoke the clarity of her natural surroundings and emphasize the crisp sounds of a Michelob ULTRA Pure Gold bottle being cracked open and poured out. This, she says, represents beer in its organic form.