Microsoft Super Bowl 2020 TV Commercial, 'Be the One' Featuring Katie Sowers

San Francisco 49ers offensive assistant coach Katie Sowers has always loved football, which she played from a young age, and she always aspired to follow in her father's footsteps as a coach. While she was not sure her coaching opportunity would come from football -- people told her players were not ready to follow a woman's lead -- she found players receptive, as they have listened to women their whole lives. All it takes is one, Sowers says, to open the door for many. As the first woman to coach in the Super Bowl, Microsoft thanks her for being the one.