Nike TV Commercial, 'Air' Featuring Giannis Antetokounmpo, Deajah Stevens
The moments before a sporting event begins can be stressful. Athletes take deep breaths before delving into their sport of choice, whether it's a track event, weight lifting, basketball or martial arts. The rhythm of their breathing as they push themselves to succeed mimics a heartbeat and creates a song of its own accord, building a crescendo that is abruptly disturbed when a female wrestler is put in a choke hold. The athletes, wheezing and panting, reach the end of their journey and are finally able to relax -- but not without the sweat and blood that comes with competition. Nike believes that air moves you as an athlete, both from your lungs and below your feet with Nike Air sneakers.