Old Spice TV Commercial, 'Comedy Central: Silent Comedy' Featuring Owen Benjamin

While in line for a Old Spice-sponsored "Kegs and Eggs" comedy special at South by Southwest, a group of people are given headphones to wear. Comedian Owen Benjamin makes jokes and gives them all instructions to follow, which makes them laugh. The headphone wearers also provide a silent comedy show for passersby, who cannot hear what the participants are hearing.