Peloton TV Commercial, 'Our Kind of Joy' Song by Kanye West

Early Christmas morning, a man cycles on his Peloton while his family sleeps peacefully. As the on-screen instructor counts down for the workout routine, the man petals faster and the holiday lights on the outside of his house flicker on. Simultaneously, other people in the neighborhood pedal away in their homes, causing every home on the block to light up and sync with the music. Peloton says its customers' kind of joy feels different.