PlentyofFish TV Commercial, 'Why Pay to Meet Someone?'

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These two very happy couples seem the same. They both enjoy each other's company and spend time out and about, whether they're at the park or out for lunch. What's the difference between the two pairs? Well, one paid $120 a month to meet one another while the other couple met for free. As PlentyofFish asks, why pay to meet someone?