Priceline.com Tweniversary Sale TV Commercial, 'Cake' Featuring William Shatner

William Shatner pops out of a giant blue cake to announce Priceline.com's twentieth anniversary. To celebrate, Shatner has a surprise smaller cake for you he says he made himself -- or not. But surprise again, the brand actually got Americans 50 millions in travel savings during the Tweniversary Sale, which is announced by a video of Shatner dancing shown on a black phone. Only, surprise again, again, the phone is made out of cake after all and Shatner can't help but take a bite.