Progressive TV Commercial, 'Superbox'

Published In Insurance

The world needs a hero, and the Progressive Box is up to the challenge. When he sees his signal, the mascot wastes no time: he dons his utility belt, flies into the air and rescues a woman tied to a chair using the Name Your Price Tool. However, when the whole caper is revealed to be the box's pitch for a comic book, the editor expresses doubts about the proposal, and a lame catch phrase does nothing to allay his concerns.

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