Prudential TV Commercial, 'The Prudential Gates Experiment'

Thousands of people are in Washington, D.C. attending Prudential's Race for Retirement. Along the track, three gateways were set up that ask the runners questions about how prepared for retirement they feel and whether they could save an additional one percent of their incomes. The gateways have two openings that read "yes" and "no," and the participants run through the opening that corresponds to their answers. Social psychologist Daniel Gilbert urges viewers to go to the Race for Retirement website and take the pledge to save.