Ram Trucks Super Bowl 2018 TV Commercial, 'Built to Serve' [T1]

On February 4, 1968, exactly 50 years before Super Bowl LII, Dr. Martin Luther King Jr. declared one does not need specific knowledge or skills to serve; rather, all we need is "a heart full of grace and a soul generated by love." For all the tragedies Americans faced in 2017, there were just as many kind volunteers prepared to help neighbors and strangers alike. Like these individuals, Ram Trucks is built to serve.