Rolex TV Commercial, 'The Rise of a Champion'

Rolex says its Oyster Perpetual Sky-Dweller watch has witnessed every moment of Roger Federer's tennis career, from fleeting seconds to a record 20 Grand Slam titles. But despite having seen these moments, it's not until we look back that we understand we were on the precipice of tennis history alongside Federer. According to Rolex, its watches have the ability to not only tell time but also tell history.