Rolex TV Commercial, 'U.S. Open: Perpetual Excellence'
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Apparel, Footwear & Accessories
Rolex knows that it and the U.S. Open are filled with stories of perpetual excellence. The U.S. Open is considered one of golf's most demanding major with narrow fairways and rough roughs, but is also said to breed the greatest champions. The watch company says those players and its watches have something in common, perpetual excellence.
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