Salonpas Lidocaine Pain Relieving Gel-Patch TV Commercial, 'Non-Addictive Relief'

Before Bob takes anything for his back pain, he'll apply a topical pain reliever before thinking about making the switch to opiate-based medications. He claims that the non-addictive Salonpas Lidocaine Pain Relieving Gel-Patch can block pain receptors to provide relief from pain.