Seventh Generation TV Commercial, 'Maya Rudolph & The Seventh Generations'

Maya Rudolph conducts the Seventh Generations child choir to explain how Seventh Generation makes its products different. She says in every choice the brand makes, it thinks about the impact it will have on the next seven generations, which is why its laundry detergent is made of 97 percent bio-based ingredients. The choir gets louder and louder as Maya finally brings the song home.