SimpliSafe TV Commercial, 'Hygge'

SimpliSafe explains the Norwegian word hygge, which describes the coziness and comfort in a family home. The word can take the form of things like grilled cheeses, cups of coffee, family dinners, napping together or simply sitting in front of a fire place. SimpliSafe says a traditional security keypad is not hygge, which is why it designed a security system that can protect your family's hygge.