Spiriva TV Commercial, 'Bear Hug'
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Pharmaceutical & Medical
A man walks around with asthma symptoms that feel like a bear squeezing his chest. He steps out his door and goes through his commute and workday with the big bear hugging him and restricting his airways. Once he tries Spiriva, the bear's grip loosens and he is able to enjoy his life without nagging asthma symptoms slowing him down.
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