Star Wars Kraft Macaroni & Cheese TV Commercial, 'Can't Play'

Toys are meant to be played with and Kraft Macaroni & Cheese is usually something you eat, but when a father shows his son a room filled with his beloved "Star Wars" collectibles, we learn that is debatable. The son begins picking up each item and his father gingerly, and quickly, takes it away and places it back on the shelf, explaining that he doesn't play with the boxed toys and that the Star Wars Mac & Cheese is not for eating. When the realization sets in, the son proclaims it's a room of lies.