Taco Bell $5 Big Box TV Commercial, 'Playstation Virtual Reality Box: Player One'

A Taco Bell customer sits down to enjoy a $5 Big Box when suddenly, lights flash and a burly video game character emerges from a glowing orb while dramatic, foreboding music sounds in the background. In a husky voice, he warns the boy about the chaos to come, when Playstation VR is released to the public, and everyone is plugged in. The lights return to normal, and the boy gets a notification on his phone that he has just won a Playstation virtual reality game set.