Target TV Commercial, 'Chapter One: The Journey Begins'

Bullseye, the Target dog, leads three children through a snowy forest until they reach a white vortex. One at a time, the kids jump into the aura and make it to the other side, emerging from piles of snow and entering an enchanted winter wonderland. The town is decorated with candy and populated with characters from My Little Pony, LEGO, Teenage Mutant Ninja Turtles and more. Everybody is congregating near a giant tree that is about to be lit for the holiday season. However, as the gingerbread mayor plugs in the chord, the bulb at the top of the tree overloads and all the lights go out. As the characters debate about who will fix the Christmas light, one of the girls raises her hand and volunteers her group. Her two friends are a bit reluctant, but everyone cheers as they set off on their adventure.