Tecate Light TV Commercial, 'The Ice Cold Tecate Can Challenge'

Several men stare at each other in agony as they grip ice cold cans of Tecate Light in a silent attempt to outlast one another. In the end, only one of them is able to hold on. He tries to let go, but they quickly realize the can is stuck to his hand and form a tug-o-war stance to pry it from his frozen fingers... ow!