TIDAL TV Commercial, 'Kill Jay Z'

A young black man runs for his life, sprinting and straining to get away from an unseen pursuer. In black and white, beads of sweat fly off his body as he runs down an alley. As dramatic instrumentals play in the background, the camera pans out to show the boy wearing a shirt that says "Stay Black" and Sprint and TIDAL announce that the Jay Z album "4:44" will be available exclusively on TIDAL starting June 30, 2017.