Tide Pods TV Commercial, 'Laundry Time'
Young children can get into everything, even items that can be dangerous. As a mother starts folding sheets, she knocks a package of Tide Pods onto a pile of laundry, where her baby reaches for it. Because the packaging features Tide's new Child-Guard ZIP, which you have to align and press to unzip, the child cannot open it. Tide reminds viewers to keep their laundry detergents away from kids for their safety.