TireRack.com TV Commercial, 'Great Idea: Michelin'

While sitting in his car next to a tire store, a man comes up with what he believes is a unique business idea. He wants to sell tires online, help customers find the right tire and ship orders to a nearby mechanic. While he plans out the details, TireRack employees explain that his idea has already been implemented at their company. Customers can get a $70 reward card with the purchase of four select Michelin tires plus get free shipping on all orders over $50.