Truth TV Commercial, 'Worth More: Struggling Communities' Featuring Jon Pardi

Truth announces that the majority of smokers are from lower-income communities. Tobacco companies target young adults who are described as less educated with nothing to look forward to, but musician Jon Pardi encourages them not to let a company determine how they see themselves. According to Imagine Dragons singer, Dan Reynolds, purposely looking for people who are in a tough spot is as low as it gets. Truth declares that hardworking communities deserve a future free form big tobacco.