UNTUCKit Labor Day Sale TV Commercial, 'The Brand Story'

As he walks down the streets of New York City toward his storefront, UNTUCKit founder Chris Riccobono tells the story of why he started his company. He says the best ideas come from solving common problems. His problem was finding a shirt that looked good untucked, which is why it became his passion to design a shirt that captures the balance between length and fit.

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